An introduction to financial accounting concepts, including an emphasis on generally accepted accounting principles (GAAP), the accounting cycle, and basic accounting terminology. (NMCCN
ACCT 2113). (3)

An introduction to managerial accounting concepts. It includes an introduction to the management process, including the function of planning, organizing, directing, controlling, and decision making. (NMCCN ACCT 2123). (3)

The organization of corporations in modern business; growth of the business organizations; current financing, insolvency, receiverships, and reorganizations. Prerequisites: BSAD 230, 231, CMPS 111, ECON 201, 202, ENGL 102, MATH 121, 221, and 321. Fall only. (NMCCN BFIN 2113). (3)

Commercial and government law as it relates to contracts, agencies, employers, employees, negotiable instruments, insurance, and assignments. Prerequisite: ENGL 102.(NMCCN BLAW 2113). (3)

Study and analysis of the elements of marketing and marketing strategy, stressing product-development policies, pricing strategies, promotion, and distribution strategies, and market structure. Prerequisite: ENGL 102. (NMCCN MKTG 2113). (3)

The basics of management principles, methods, fundamentals, functions, terminology, techniques, theories, trends, practices, and applications in the modern business organization. Prerequisite: ENGL 102. (NMCCN MGMT 2113). (3)

The course examines the underlying dimensions of ethics in business, investigating ethics in relationship to the organization and its culture, stakeholders, and society. Exploration of ethical issues from a historical perspective, analyzing actual events through the lens of ethical business decision-making, including legal/political, sociocultural, economic and environmental considerations will be undertaken. (3)

An analysis and description of present day personnel practice; stresses such matters as source of labor supply, equal employment opportunity, selection of employees, training, collective bargaining, and judging effectiveness of the labor force. Writing Intensive. Prerequisites: BSAD 350 and ENGL 102. Non-business majors: consent of the instructor. (3)

Integration of various functional business and management areas in a context of policy-level decision-making and strategic analysis; emphasizes independent analysis through case problems. Writing Intensive. Prerequisites: ENGL 102 and second-semester senior standing or permission of instructor; completion of all other business core courses. (3)

Basic perspectives of consumer behavior; interdisciplinary approach using the fields of economics, psychology, sociology, and cultural anthropology as they relate to marketing; emphasizes the fundamental process of motivation, perception, and learning, as well as analysis of individual predispositions and group influences in marketing. Writing Intensive. Prerequisites: MKTG 2110 and ENGL 102. Fall only. (3)

Personal and non-personal promotion activities; emphasized promotion objectives, forecasting and budgeting, promotional components and their interrelation, assessing promotional efficiency and effectiveness, and development of campaigns and related components. Prerequisites: MKTG 2110 and
ENGL 102. Fall (3)

Covers advertising, marketing, and communications strategies in the new media landscape where traditional and social media co-exist. The course will focus on how social media strategies can be used effectively in marketing programs, when they should/should not be used, how to build them, and how to measure, track, and evaluate their performance and effectiveness.
Prerequisites: MKTG 2110, CMPS 111, and ENGL 102. Summer (3)

This course provides students with an overview of the theory and practice of professional selling and sales management. The course will examine personal selling to consumer and industrial accounts and how to manage a sales force organization from recruiting, training, mentoring, evaluating, and meeting sales objectives through a professional sales force. Pre-requisite (MKTG 2110 and ENGL 102. Spring (3)

Marketing Research is all about gathering information and gaining knowledge to help managers make better decisions. The information must be relevant, timely and accurate. The Marketing Research function links the consumer and the customer to the marketer. Marketing Research is everywhere and at every point in a career students will be dealing with the need for information. This information will be about customers, competitors, forecasting revenues, determining product pricing, testing ads, developing new products, working with suppliers and distributors, and much more. We are a data driven society, and this class will teach students how to learn to ask questions and find answers.

Integration of the courses for the marketing concentration; uses the case analysis approach in developing marketing management decision-making and communications abilities. Writing Intensive. Prerequisites: MKTG 2110, ENGL 102 and Senior-level. Spring only. (3)

This course explores the development of international marketing activities from the determination of corporate objectives and how to organize move outside one’s home country through the execution of research, advertising, distribution, and production activities. Students examine the international similarities and differences in marketing functions as related to cultural, economic, political, social, and physical dimensions of the local environment. Students also consider the changes in marketing systems and the adoption of different marketing philosophies and practices based on local conditions in different countries.

This course is designed to introduce concepts about entrepreneurship. The course is designed for students of all disciplines. Entrepreneurship offers an avenue to progress as far as their skills are creativity can take them. Students in this entrepreneurship class will gain basic hands-on real time experience on the subject.

This course explores how firms utilize distribution channels to bring their products to market. Marketing comprises an understanding of the Marketing Mix or the 4p’s of marketing of which “place” (distribution) is a fundamental part of having a successful marketing strategy. Marketing Channels are a group of interdependent organizations involved in the process of making a product or service available for consumption. In today’s complex and competitive environment, it is necessary for organizations to know how to effectively select and manage marketing channels so they are able to create partnerships that are capable of generating value and trust while avoiding conflicts. Emphasis will be on selecting, supporting, and collaborating with channel members to make your product or service available to consumers in their preferred purchase locations.

Will build upon the marketing knowledge base and provide an overview of all the issues faced by marketing managers within the sports industry and outside the industry who market through sports. Students will be introduced to the unique qualities of the sports product and also examine the promotion mix, pricing and distribution issues as they relate to the sports industry. Writing Intensive. Prerequisite: ENGL 102 and MKTG 2110. Spring (3)

Study of the impact of cultural diversity on marketing and business efforts with an emphasis on the changing nature of ethnic subcultures in the United States and internationally; a study of the major ethnic
groups; and how these changing cultural factors effect the marketing mix (product, price, place, and promotion) and marketing planning. Pre-requisite: MKTG 2110 and ENGL 102. Fall (3)