General Business
Get creative with your business degree.
A degree in General Business prepares students for a career in a supervisory position in the area of their associate/technical degree. The associate degree, or other coursework, is combined with a specialization in management to produce uniquely qualified managerial personnel.
This degree is perfect to cover a broad range or basics, or for students with interdisciplinary interests.

Ranked # 22 as Best Online Bachelor’s Degrees in Business by Study.com
Bachelor of Applied Sciences in Business Administration Program Learning Outcomes
The Bachelor of Applied Sciences in Business Administration in General Business has the following Program Learning Outcomes:
- Implement foundational concepts of general business to include accounting, legal environment, management, marketing, economics, and finance.
- Analyze, interpret, and synthetize data to make general business decisions.
- Apply business ethics and demonstrate corporate social responsibility, in the context of a diverse, global/multi-cultural business environment.
- Exhibit effective oral and written communication skills related to general business activities.
- Students will demonstrate proficiency using information technology.
- Successfully utilize tools of creation, innovation, and improvement of entrepreneurial ideas.
Courses
Click a course to learn more about it.
Business Core Course Requirements (24 Credit Hours)
An introduction to financial accounting concepts, including an emphasis on generally accepted accounting principles, the accounting cycle, and basic accounting terminology. (NMCCN ACCT 2113). (3)
An introduction to managerial accounting concepts. It includes an introduction to the management process, including the function of planning, organizing, directing, controlling, and decision making. (NMCCN ACCT 2123). (3)
Commercial and government law as it relates to contracts, agencies, employers, employees, negotiable instruments, insurance, and assignments. Prerequisite: ENGL 1120. (NMCCN BLAW 2113). (3)
Study and analysis of the elements of marketing and marketing strategy, stressing product-development policies, pricing strategies, promotion, and distribution strategies, and market structure. Prerequisite: ENGL 1120. (NMCCN MKTG 2113). (3)
The basics of management principles, methods, fundamentals, functions, terminology, techniques, theories, trends, practices, and applications in the modern business organization. Prerequisite: ENGL 1120. (NMCCN MGMT 2113). (3)
The course examines the underlying dimensions of ethics in business, investigating ethics in relationship to the organization and its culture, stakeholders, and society. Exploration of ethical issues from a historical perspective, analyzing actual events through the lens of ethical business decision-making, including legal/political, sociocultural, economic and environmental considerations will be undertaken. (3)
The organization of corporations in modern business; growth of the business organizations; current financing, insolvency, receiverships, and reorganizations. Prerequisites: ACCT 2110, 2120, CMPS 1110, ECON 2110, 2120, ENGL 1120, MATH 1150, 1430, and 1350. Fall only. (NMCCN BFIN 2113). (3)
An analysis and description of present day personnel practice; stresses such matters as source of labor supply, equal employment opportunity, selection of employees, training, collective bargaining, and judging effectiveness of the labor force. Writing Intensive. Prerequisites: MGMT 2110 and ENGL 1120. Non-business majors: consent of the instructor. (3)
Integration of various functional business and management areas in a context of policy-level decision-making and strategic analysis; emphasizes independent analysis through case problems. Writing Intensive. Prerequisites: ENGL 1120 and second-semester senior standing or permission of instructor; completion of all other business core courses. (3)
Degree Plan
Catalog
Tuition and Fees
Accreditation
The School of Business accredited by the Accreditation Council for Business Schools and Programs (ACBSP). The Bachelors in Science of General Business is an Accredited program by the ACBSP. WNMU is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools.
Advisor Contact
Dr. Ivan Ibarra
Email: Ivan.Ibarra@wnmu.edu
Office: Light Hall 120
Office Phone: (575)538-6331
Mrs. Sally Beckworth
Email: Sally.Beckworth@wnmu.edu
Office: Light Hall 123
Office Phone: (575)538-6376

