Management - Bachelor of Business Administration (BBA)
The Bachelor of Business Administration in Management prepares students to become effective leaders and decision-makers in today’s dynamic business environment. This program provides a strong foundation in core business areas—including accounting, finance, marketing, business law, and information systems—while emphasizing leadership, human resource management, strategic planning, and organizational performance.
Students develop the skills needed to manage teams, analyze business data, solve complex problems, and make ethical, strategic decisions. Coursework integrates real-world applications, research, service learning, and a senior capstone experience that prepares graduates for professional success.
Graduates of the program are equipped for careers in management, human resources, operations, entrepreneurship, and business development, and are well prepared for advancement into leadership roles or graduate study.
About the Program
What Is the BBA in Management About?
The BBA in Management is a business degree that teaches students how organizations work and how to lead people, projects, and operations effectively. In simple terms, it prepares students to:
- Understand how businesses run
- Manage employees and teams
- Make smart business decisions
- Solve real-world problems
- Communicate professionally
- Think strategically about the future of a company
It combines:
- Business fundamentals (accounting, finance, marketing, law)
- Leadership and management skills
- Data and decision-making tools
- Real-world business strategy
What Makes This Specific Program Different?
This program stands out because it combines broad business knowledge with strong leadership and decision-making focus. Here’s what makes it unique, Strong Business Core Foundation. Students take a full core of business courses:
- Accounting I & II
- Corporate Finance
- Business Law
- Business Ethics
- Marketing
- Management
- MIS for Managers
This ensures graduates understand every major area of business, not just management. It also have a strong Emphasis on Leadership & People Management. The concentration includes courses like:
- Human Resource Management
- Human Resource Planning & Selection
- Organizational Behavior
- Communication in Business
- Business Policies & Management (Capstone)
This prepares students to:
- Lead teams
- Hire and manage employees
- Improve workplace performance
- Handle workplace challenges
| Real-World Decision Making & Strategy | Entrepreneurship & Global Perspective | Practical Requirements |
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Students learn how to:
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This prepares students to:
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The capstone course ties everything together and requires students
to apply what they’ve learned to real business situations. |
What Can Graduates Do After Completing the Program?
Graduates are prepared for a wide range of careers because the degree is broad and flexible. Possible Career Paths include:
Management & Leadership
- Operations Manager
- General Manager
- Assistant Manager
- Project Manager
- Team Supervisor
Human Resources
- HR Specialist
- Recruiter
- Talent Coordinator
- HR Manager (with experience)
Business & Operations
- Supply Chain Analyst
- Operations Analyst
- Business Analyst
- Logistics Coordinator
Finance & Corporate Roles
- Financial Analyst (entry level)
- Credit Analyst
- Banking associate
Entrepreneurship
- Start and manage their own business
- Work in family-owned businesses
- Launch small startups
Corporate & Government Work
- Administrative Manager
- Business Development Coordinator
- Compliance Assistant
In One Sentence
This BBA in Management prepares students to understand how businesses operate, lead people effectively, and make smart, strategic decisions in a variety of industries.
Bachelor in Business Administration Program Learning Outcomes- Management
The Bachelor in Business Administration in Management has the following Program Learning Outcomes:
- Implement foundational concepts of management and explain management roles, i.e. setting goals, objectives, and strategies to accomplish a purpose.
- Analyze, interpret, and synthesize data to make managerial decisions.
- Synthesize information from applicable disciplines into management concepts.
- Apply management ethics and demonstrate understanding of corporate social responsibility, in the context of a diverse, global/multi-cultural business environment.
- Exhibit effective oral and written communication skills related to management activities.
- Students will demonstrate proficiency using information technology.
| Lead and Manage Teams | Make Data-Driven Decisions | Understand All Areas of Business |
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| Communicate Professionally | Think Strategically | Operate in a Global & Ethical Context |
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Courses
Business Core Course Requirements (24 Credit Hours)
An introduction to financial accounting concepts, including an emphasis on generally accepted accounting principles, the accounting cycle, and basic accounting terminology. (NMCCN ACCT 2113). (3)
An introduction to managerial accounting concepts. It includes an introduction to the management process, including the function of planning, organizing, directing, controlling, and decision making. (NMCCN ACCT 2123). (3)
Commercial and government law as it relates to contracts, agencies, employers, employees, negotiable instruments, insurance, and assignments. Prerequisite: ENGL 1120. (NMCCN BLAW 2113). (3)
Study and analysis of the elements of marketing and marketing strategy, stressing product-development policies, pricing strategies, promotion, and distribution strategies, and market structure. Prerequisite: ENGL 1120. (NMCCN MKTG 2113). (3)
The basics of management principles, methods, fundamentals, functions, terminology, techniques, theories, trends, practices, and applications in the modern business organization. Prerequisite: ENGL 1120. (NMCCN MGMT 2113). (3)
The course examines the underlying dimensions of ethics in business, investigating ethics in relationship to the organization and its culture, stakeholders, and society. Exploration of ethical issues from a historical perspective, analyzing actual events through the lens of ethical business decision-making, including legal/political, sociocultural, economic and environmental considerations will be undertaken. (3)
The organization of corporations in modern business; growth of the business organizations; current financing, insolvency, receiverships, and reorganizations. Prerequisites: ACCT 2110, 2120, ECON 2110, 2120, ENGL 1120, MATH 1150, 1430, and 1350. Fall only. (NMCCN BFIN 2113). (3)
An analysis and description of present day personnel practice; stresses such matters as source of labor supply, equal employment opportunity, selection of employees, training, collective bargaining, and judging effectiveness of the labor force. Writing Intensive. Prerequisites: MGMT 2110 and ENGL 1120. Non-business majors: consent of the instructor. (3)
Integration of various functional business and management areas in a context of policy-level decision-making and strategic analysis; emphasizes independent analysis through case problems. Writing Intensive. Prerequisites: ENGL 1120 and second-semester senior standing or permission of instructor; completion of all other business core courses. (3)
Business Management Concentration (36 Minimum)
The role of organizational communication as a tool for effective management; learn the roles of communication in organizations, fundamentals of business writing, presentations including the use of computer presentations, interoffice communication including memos, e-mail, and other technologies. Writing Intensive. Prerequisites: MGMT 2110 and ENGL 1120. Spring only. (3)
This course is designed to introduce concepts about entrepreneurship. The course is designed for students of all disciplines. Entrepreneurship offers an avenue to progress as far as their skills are creativity can take them. Students in this entrepreneurship class will gain basic hands-on real time experience on the subject.
Research process and procedures as applied to business; includes problem statement, research methodology, and reporting through the use of cases and actual business problems. Writing Intensive. Prerequisites: ENGL 1120 and MATH 1350. Spring only. (3)
Analysis of human behavior in organizations from both micro- and macro orientations, including direct application of theory to management practices. Writing Intensive. Prerequisites: MGMT 2110 and ENGL 1120. Non-business majors: consent of the instructor. Fall only. (3)
An examination of the production function in service and manufacturing organizations. Qualitative and quantitative methods of improving both quality and efficiency of operations and output. Prerequisites: MGMT 2110, ENGL 1120, and MATH 1350. Spring only. (3)
Contemporary financial management theory using case studies; in-depth view of capital budgeting, the cost of capital, capital structure, working capital management, corporate financial decision-making, international finance, and special topics such as security valuation, firm valuation, mergers, and acquisitions, financial leverage, and leasing. Prerequisites: BFIN 2120 and ENGL 1120. Spring only. (3)
The international business environments within which business firms operate and the public policies and cultures which influence their activities; includes international finance, legal issues, management, and marketing considerations of the international, transnational, multinational, and global firms. Writing Intensive. Prerequisites: MGMT 2110, MKTG 2110, BFIN 2120, ENGL 1120, and MATH 1350. Fall only. (3)
The course emphasizes the use of financial analysis techniques for business financing and investing activities. The class expands on the principles of time value of money in terms of obtaining specific financial outcomes. The course requires, written analysis of accounting and financial statements, company valuation exercises and interpretation of results. Prerequisites: BFIN 2120
A problem solving course analyzing the nature and application of managerial planning and decision making; focus on the design, formulation, implementation, and evaluation of problem solving in complex environments; includes uses and critiques of decision theories, tools, and techniques from entrepreneurs to strategic management. Writing Intensive. Prerequisites: ENGL 1120 and MGMT 2110.
This course covers theories and techniques guiding personnel planning, employee recruiting and selection an HR specialization. Students develop expertise in determining staffing needs, conducting job analysis, writing job descriptions, evaluating recruiting strategies and various employee selection procedures. The legal framework of employment and employee selection methods and related management practices. Prerequisites: MGMT 332.
The study of the acquisition, control and delivery of materials, parts, equipment, and services for end use in the organization. Include the study of applications to service and manufacturing industries, nonprofit, and governmental institutions. The course focuses on the representation of the roles, responsibilities, and techniques of project managers in managing projects effectively. Prerequisites: ECON 2110, ENGL 1120, and MGMT 2110.
The American labor movement, wage, theory, labor market demand, and labor supply. Prerequisites: ECON 2110, 2120, and ENGL 1120. (3)
Degree Plan
Catalog
Tuition and Fees
Accreditation
The School of Business accredited by the Accreditation Council for Business Schools and Programs (ACBSP). The Bachelors in Business Management is an Accredited program by the ACBSP. WNMU is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools.
Advisor Contact
Dr. Miguel A. Vicens
Email: Miguel.Vicens@wnmu.edu
Office: Light Hall 218
Office Phone: (575)538-6403
Dr. David Scarborough
Email: David.Scarborough@wnmu.edu
Office: Light Hall 105
Office Phone: (575)538-6311

