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Bachelor of Business Administration in Marketing

Program Overview

The Bachelor of Business Administration (B.B.A.) in Marketing at Western New Mexico University focuses on how businesses promote products and services, understand customers, and build strong brands.

Students learn how companies attract customers, communicate value, and compete effectively in today’s marketplace. The program covers everything from consumer behavior and market research to advertising, digital marketing, and data analysis.

In addition to specialized marketing coursework, students complete a strong business core—including finance, management, accounting, economics, and business law—ensuring a well-rounded understanding of how marketing fits into overall business strategy.

Delivered fully online, this program offers flexibility while maintaining a practical, career-focused approach.

Admissions & Program Requirements

There are no special admission requirements beyond standard university admission criteria.

To complete the program, students will:

  • Finish the B.B.A. business core curriculum (finance, accounting, management, economics, etc.)
  • Complete upper-division marketing courses focused on strategy, research, and digital marketing
  • Participate in applied coursework, including case studies, group projects, and simulations
  • Complete a senior-level capstone course integrating marketing with broader business strategy

The program emphasizes real-world application, ensuring students graduate with both theoretical knowledge and practical experience.

Licensure & Certification

All School of Business programs are accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

While the degree itself does not lead to licensure, it prepares students for industry-recognized certifications such as:

  • Google Analytics Certification
  • Google Ads Certification
  • HubSpot Content Marketing Certification
  • Other digital marketing and analytics credentials

Career Outcomes

Graduates of the Marketing B.B.A. are prepared for a wide variety of roles across industries, including corporate, digital, and research-focused positions.

Corporate & Business Roles

  • Marketing Coordinator
  • Brand Manager
  • Product Manager
  • Sales Manager
  • Marketing Analyst

Digital & Media Roles

  • Social Media Manager
  • Digital Marketing Specialist
  • Content Strategist
  • Advertising Specialist

Research & Strategy Roles

  • Market Research Analyst
  • Consumer Insights Analyst

Graduate Study Opportunities

  • MBA programs
  • Master’s degrees in Marketing or Communications
  • Advanced certifications in digital marketing and analytics

Skills You’ll Develop

Students in this program gain both technical marketing expertise and transferable professional skills.

Marketing & Analytical Skills

  • Developing comprehensive marketing plans
  • Conducting market research and analyzing data
  • Understanding consumer behavior and decision-making
  • Designing advertising and promotional campaigns
  • Using digital marketing tools and platforms

Professional & Strategic Skills

  • Persuasive written and verbal communication
  • Strategic planning and decision-making
  • Ethical marketing practices

Transferable Skills

  • Critical thinking
  • Creativity and innovation
  • Teamwork and collaboration
  • Data interpretation

Why Choose WNMU for Marketing

Western New Mexico University’s Marketing program stands out for its modern, applied, and flexible approach to marketing education.

What sets this program apart:

  • Strategic Marketing Focus
    Students learn how marketing aligns with overall business goals, emphasizing planning, strategy, and decision-making.
  • Digital & Modern Marketing Skills
    Coursework includes digital marketing, social media, and data-driven tools—preparing students for today’s marketing landscape.
  • Consumer & Market Insight
    Strong emphasis on consumer behavior and market research helps students understand and predict customer decisions.
  • Integrated Business Education
    Students complete a full business core, gaining insight into finance, operations, and management alongside marketing.
  • High-Quality Online Learning
    The program is delivered online with award-winning course design and flexible access for students across New Mexico and beyond.
  • Experienced Faculty with Industry Backgrounds
    Faculty bring extensive real-world marketing experience, including leadership roles in global companies, along with recognized excellence in teaching and curriculum development.

Program Contact

Gordon Flanders
Professor of Marketing
gordon.flanders@wnmu.edu